![]() ![]() Its other restaurants are in Prospect Heights, Brooklyn Long Island City, Queens the Lower East Side and Los Angeles. Sweet Chili Glazed Chicken on a potato bun topped with iceberg lettuce, pickled carrots, cilantro and lime mayo. Sweet Chick opened its first location in Williamsburg in 2013. Boneless fried chicken breast topped with our house-made honey butter and hot sauce, served on a buttermilk biscuit. ![]() “Union Square is one of the few active 24/7 locations in the city, which made it an ideal location for Sweet Chick due to its proximity to transit, high level of foot traffic and the outdoor farmers market.” “There has been a great demand for quick-service restaurant providers in Union Square, particularly for vendors looking for a second-generation space,” Pruger said in prepared remarks. Pruger was assisted by GFP’s Barbara Yagoda and Eric Gural on the landlord’s side. Also on the tenant side was Newmark’s Mai Shachi. Newmark‘s Jason Pruger represented both sides in the deal. The new Sweet Chick is slated to open this summer. GFP declined to provide the asking rent but a source said it was $250 per square foot. The deal at the base of the five-story property, signed April 1, is for seven years, the landlord said. "More recently, I have seen promising data and see a path for fast casual growth.SEE ALSO: High-End Clothing Rental Store Janet Mandell Plans First NYC Outpost in Midtown South "We've spent about $10,000 per store for temporary walls, electrical upgrades, minor equipment, construction and adding outdoor dining barriers per city codes," said Seymour, who did not have the luxury of planning for ROI. The cost of change Seymour's team had already completed the basic rebranding prior to NYC's restaurant shutdown requirements and has more recently redesigned packaging and signage. Plates of their signature chicken and waffles were served by the dozens, diners debated between biscuits or corn bread (some ended up getting both), and drinks were poured at a bar illuminated with a neon sign proclaiming, The World Is Yours. "What started in the beginning of the pandemic as a grassroots effort through friends to bring cooked meals to those in need has grown into a full, official operation with 10,000+ meals donated and growing weekly," Seymour said. Last night Sweet Chick opened the doors to its newest location in Long Island City on Vernon Boulevard. ![]() The new concept is also focusing on bringing the community together through charitable initiatives, such as preparing and donating meals to struggling New Yorkers via partnerships with Feed the Polls and Community Fridge. Each of those locations will take on the Lil' Sweet Chick branding, created with the help of New York-based graphic designer and illustrator Naomi Otsu. The duo also opened the first Sweet Chick in Los Angeles. Over the years, the chain has partnered with creators and brands, including NYC-based photographer Ricky Powell, musician Joey Bada$$, LA's iconic donut shop Randy's, Odd Fellows, Vans and Stance.īuilding on the success and popularity of the original Williamsburg location, Seymour eventually opened additional Sweet Chick restaurants around New York, including a location in Queens in partnership with award-winning rapper and musician Nas. The restaurant, for example, is known for its signature Chicken & Waffles as well as a gathering place for a diverse community of artists, musicians and other creatives, Seymour said. Many people were scared to come back to work." Although things are different at Lil' Sweet Chick, the fast casual model maintains the brand's original identity, which was the blending of great food with new music and creative talent. "Not to mention many New Yorkers left during the pandemic, and I could not hire enough people once we decided to reopen. "The previous full-service model could not have worked over the course of the year come Winter and dining restrictions," he said. Other changes include a new all-day menu, a special breakfast menu and initiatives to give back to the community, Seymour told FastCasual. Sweet Chick, a full-service brand created seven years ago in Brooklyn by New York native, restaurateur and entrepreneur John Seymour, just got a make "under."Īs a result of the COVID-19 pandemic, the five-unit brand is evolving into a fast casual model and will be known as, "Lil' Sweet Chick." ![]()
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